A few days ago I was talking with an old friend and client with whom we are in the process of doing a redesign of his business website and setting up a campaign to promote a new service area for him. He wanted to know why I focus so much on using WordPress as our CMS (content management system) to build website on. Another company that he was talking with about his project seemed to believe that WordPress was too limited in features and functions. I thought his question and my reply was worth sharing with others so here is a recap of what I shared with him.
I first started using WordPress simply as a blogging platform personally in about 2004 or early 2005. I found it way better to work with in those early versions (it came out in May of 2003) then what I used to build my first websites for business clients back in the “dark ages” in 1995. I built the first website for my local bank here in Elk River in 1996 using FrontPage by Microsoft. Back then all we had for a web browser was Netscape which had just released a new version that gave us options besides just the original grey background.
I did a little fresh research on WordPress, who is using it for business and what are the functions that it can bring to any size business or organization. I would like to share them here for anyone asking the same question that my client did about why I only want to work with WordPress.
“WordPress was first released on May 27, 2003, by founders Matt Mullenweg and Mike Little as a fork of b2/cafelog. As of December 2011, version 3.0 had been downloaded over 65 million times.” You can read more about WordPress here on Wikipedia where this information came from. http://en.wikipedia.org/wiki/WordPress
According to Mashable, one of the top rated online resources for business news, “It’s no secret that WordPress is the fastest growing content management system (CMS) platform on the web. As of this writing, WordPress has a 54% market share of all websites that use a CMS. As users continue to flock to WordPress, we in turn see massive demand for WordPress’ products and services.” http://mashable.com/2011/06/01/wordpress-business-models (Date of this article is June 1, 2011)
Here is where you can see the reference information regarding that 54% market share. http://w3techs.com/technologies/overview/content_management/all
Another article from Mashable says… “Thirty-five percent of U.S. congressional races, 40% of U.S. Senate races, 44% of U.S. gubernatorial races and 41% of state political parties rely on the WordPress platform for their website, according to Automattic, which powers WordPress.com.
Why is WordPress so popular for politicians? It’s simplicity and ease of use, according to Peter Slutsky, director of platform services at Automattic.” http://mashable.com/2012/09/17/politics-wordpress/ (Date of this article is September 17, 2012)
Do you know what CMS platform powers Best Buy, OnStar and many other Fortune 500 company websites and blogs? Check this out: http://wordpress.org/showcase/tag/fortune-500/page/2/
And if you don’t want to believe Mashable and the other resources listed above, I know you will believe Martha… right?
“In order to have a blog, you need to enlist a blogging platform, which supplies all the necessary tools for getting your photos and text onto the Internet. As my blog has grown in popularity, we realized we were ready to switch to a platform offering more programming options. After careful research, that new platform will be WordPress…” http://www.blogherald.com/2008/09/04/martha-stewart-moves-to-wordpress/ Marha Stewart uses WordPress (Date of this article is September 4, 2008)
Here are a few last points that I want to make about WordPress as a website system:
- WordPress is scalable with over 22,000 plugins, small software programs (many good ones that are free to use) that you simply add to your website. [that doesn’t look to me to be “too limited in features and functions“]
- WordPress websites tend to rank higher in Google and other search engines because WordPress is well structured and websites using WordPress are often updated. Google loves WordPress too.
- WordPress is easy to add content to. If you can type a MS Word document you can add content to a WordPress website.
- WordPress allows you to easily add content and linkage to Social Media websites with easy to install (plug-ins) tools.
And my main reason for offering WordPress to my clients is… I don’t want to hold them captive to me for all their future work and updates. I want to give my clients freedom to continue on with or without my help after I build their website and get it moving forward for them. I hate the term “Webmaster” as it means, at least to me, someone who wants to control and master another person. I’m for freedom for local business owners. I want to help and not hinder them in their marketing and sales efforts. There are 10’s of thousands of people all over the world who can and do work with WordPress and build wonderful websites with it.
If you are looking for a new website for your local business I would highly recommend you look at using WordPress before any other system out there. If you want to learn more about how I can help you, give me a call: 612.234.1685 or use my Contact Form.