Most homeowners who have been in a house for 10 or more years have thought about or started a remodeling project or two. Like homes and businesses, remodeling is also needed for your business website if it is over 2 years old.
The Internet moves at the speed of light and change is always happening with the technology that it is built on. Systems for building websites that were the hottest thing, or designs that were drawing crowds of visitors just a year or less ago, may no longer work for most website owners. Not adding content on a regular basis will leave you in the digital dust.
Before you would even consider remodeling your home or business you would create a plan, a blueprint of your current home or building and the ideas you have for changes. Before you consider remodeling or making major changes to your website, you need a “blueprint” of what you have and how it is seen in the online world. We call this a Website Audit Report, a comprehensive review of what your website looks like and how the search engines are seeing, or not seeing you.
What is in an Audit Summary Overview
A Website Audit Report allows you to get a professional health check on your website covering these key areas:
- Web design and web structure analysis
- Page and link errors
- Page title and meta description Issues
- Back links analysis
- URL architecting
- Duplicate content analysis
- In-depth target keyword analysis
- Much more
The final report is presented as an Audit Summary Overview and 5 detailed Excel spreadsheets detailing all the areas above.
If your website is over 2 years old, perhaps even less than that, you should Contact Me to discuss making updates to your website. I will be able to recommend a Website Audit Report if your updating plans are extensive. If you don’t currently have a Mobile Responsive Website upgrading your site should be done soon.