Do you get frustrated with all the SPAM emails you get in your personal or business email? Most people who have had an email address for any length of time will usually get their messages “harvested” by the spam-bots out there and added to email that you don’t want to receive. For a local business owner or organization who uses email for communications with clients, customers, patients or prospects it is important to have a basic understanding and adherence to the CAN-SPAM Act of 2003.
Not adhering to the FTC rules covering sending out email can cause problems for businesses. Some people have used their business or personal email to send out messages to multiple addresses and have had their email account and sometimes their Internet access account from a local ISP closed for being a spammer. Senders in violation of the rules can also face huge fines.
Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000, so non-compliance can be costly.
If you are not sure about how to manage sending your business email you should visit the FTC Website “CAN-SPAM Act: A Compliance Guide for Business.”
Using a professional email list company like AWeber.com can also be a big help to properly manage the emails that you send out to your list of clients, customers, patients or prospects. If you have questions about how to properly build and maintain your mailing list please Contact Us for a free consult.